Fred Pernet

Fred Pernet is a seasoned agile transformation expert with over a decade of experience supporting large-scale business agility initiatives. He collaborates with leadership teams to craft high-impact product strategies, implement agile operating models, and build learning organizations. His approach combines clear goal setting with lean execution, enabling sustainable delivery at speed.

Fred’s coaching spans startups, multinationals, and public sector institutions across Europe and Africa. Drawing from his background in enterprise transformation, he focuses on aligning product vision with customer value using tools like OKRs and JTBD. He helps organizations streamline governance, break down silos, and improve decision-making by building internal capability and strategic alignment across business functions.

Since 2014, Fred has partnered with McKinsey & Company, advising clients on Agile-Lean implementation, product thinking, and organizational design. His consulting has had particular impact in Telco, CPG, Financial Services, Oil & Gas, and Public Sector. Fred holds several credentials in business agility, agile coaching, OKRs, and customer experience design.

Industry Experience

Energy & Natural Resources Private Equity Retail Technology Transportation

Work with Fred

Fred is open to provide training, coaching and consulting services. Contact us to learn more about how Fred can support you.

Articles & Case Studies

Aligning Teams with OKRs for Customer-Centric Innovation – Insights by Fred Pernet

How can OKRs boost customer-centric innovation in your organization? Fred Pernet explores strategies for aligning teams around clear objectives to drive innovation, enhance customer experience, and achieve outstanding results.

Enhancing Purchasing Funnel Performance with OKRs – Insights by Fred Pernet

Want to optimize your purchasing funnel? Fred Pernet discusses how leveraging Objectives and Key Results (OKRs) can significantly improve performance, align teams, and drive better outcomes.

Prioritizing OKRs Using a Risk Assessment Matrix – Fred Pernet’s Practical Guide

Struggling to prioritize your OKRs effectively? Fred Pernet shares how a Risk Assessment Matrix can help teams focus strategically, mitigate risks, and achieve impactful results.

Are You Using Your Bottlenecks to Your Advantage?

An exploration of how identifying and leveraging bottlenecks can improve OKR delivery and overall team performance.

OKR Cost of Delay: Why Waiting to Implement OKRs is a Strategic Risk

Fred discusses the financial and operational risks associated with delaying OKR implementation.

Rethinking "Customer Acquisition" Through the Jobs-to-Be-Done Lens

A perspective on shifting from traditional customer acquisition metrics to understanding customer needs through the Jobs-to-Be-Done framework.

Driving OKR Impact with Complexity Based Prioritisation

Fred introduces a risk assessment matrix to prioritize OKRs based on complexity and potential impact.

Boosting Business Performance with the 'OKR Stretch Zone'

An analysis of how setting ambitious yet achievable OKRs can drive organizational growth and employee engagement.